Services/Experience and commerce
Marketing technology
The stack behind campaigns: data, consent, journey orchestration, and analytics. Fewer tools, each with a job.
For Marketing teams with overlapping platforms and a consent problem.
Outcomes
- A stack diagram that is true
- Consent and suppression that hold
- Campaign measurement you can defend
What is included
- Stack rationalization
- CDP or equivalent, only if needed
- Journey orchestration
- Consent and analytics
Platforms: CDP, Adobe, Salesforce Marketing, GA4
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